PowerBar was looking for health conscious, active lifestyle photographers to showcase their new Plant Protein Bar. They were looking for a set of images to repurpose for their marketing channels, as well as social promotions on my Instagram.
For the first sponsored post, I decided to post a 4-photo set of images that were all intimately tied together in terms of color theme and activity. Take a look below:
For the second sponsored post, I opted for a single image. This shot was intended to bring a little bit more emotion to the viewer. I think it's fun to keep my audience guessing a little bit. If I post both functional and emotion images, it brings more value to each. Take a look: